TVS Auto Spare Parts Under It's Brand Name
The TVS group launched its branded products for the automobile sector to be marketed under the TVS logo. The company had already identified manufactures who could supply quality spare parts for automobile industry. Products like halogen bulb, electric horns, automotive filters, drive belts, cylinder liners, chains etc. have been identified. With TVS supplying spare parts to companies like Ashok Leyland and Rane Engineering, through a network of over 3,500 dealers across the country, marketing of branded products would be easy. It has already registered a business worth Rs 30 million and targets to cross the Rs 100 million mark in the current year.
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