World’ second largest car company Toyota Motor Corporation is set to join the elite club of car makers by launching the Lexus brand in India — the highest selling global marquee brand. Lexus will be pitted against luxury brands BMW, Mercedes-Benz, Porsche, Volvo and Audi which are already present in India.

Keeping an eye on the rapidly-growing demand for luxury vehicles in India and the exciting line-up of products from European, American and fellow Japanese carmakers, Toyota is planning to introduce LS 460 sedan and LX 470 sports utility vehicle (SUV) in India in the next two years. It also has plans to launch another SUV, the RX 330, in the domestic market.

Toyota motors has started the preliminary groundwork in terms of strategy and dedicated dealership network which will be different from the network that sells Toyota’s existing cars like the Innova, Corolla and Camry. These dealers will also sell Toyota’s small car which is expected to hit the domestic
market by 2010.

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