Amara Raja Batteries has launched a road show-cum-awareness programme for Amaron automotive batteries to build brand awareness and to reach larger audience in Kerala market. A branded mobile van sporting the colour of Amaron was flagged off from Kochi to commence a month-long tour. The van will travel all over the State and will cover nearly 100 towns and cities in the 30-day road show. The company's sales and services network in Kerala includes 6 frachisees, 5 Pit stops and over 700 active retailers.