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04-10-2006, 03:15 PM
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Hero Honda was started as a joint venture between Hero Group (world largest bicycle manufacturers) and Honda Company from Japan.Now it has emerged as World's single largest two wheeler Company. Hero Honda has revolutionzied the Indian two wheller market with its high quality vehicles, credit goes to technology of 'Honda'.
The company now dominates the Indian market with the market share of 48% & and last year alone sales crossed 30 lakh Units.The business experts consider following factors for its success. - technological excellence. - Sizable Dealer Network. - Relaible after sales service - Resonable Pricing. Apart from above following factors contributed very much for its growth. - Rise in the income level. - Poor service by Public transport system. - Fall in the bank intrest rates . - wider availability of loans & contribution of Private sector banks & companies. - Increasing percentage of younger population. Also there is a "shift in the market trend is seen (i.e) from scotters to bikes.To some extent there is a fall in the scooter market. Anyway hats of Hero Honda & let us start a discussion on its bikes. 
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