God never tries for anybody to love Him
God is not much worried about Nivrutti because it is His personal affair

God is not much worried about Nivrutti (identifying the present human form of God and selfless service to Him) because it is His personal affair. In fact, God discourages devotees in Nivrutti and in spite of opposition from God, devotees please God by their extreme love to God. God is always worried about Pravrutti (establishment of Justice), which is a peaceful balance of society. In Gita He told about His purpose of visit to establish justice in Pravrutti only. He tries to establish Pravrutti only. He never tries for Nivrutti, because Nivrutti is the affair of devotees loving God. God never tries for anybody to love Him. He is only worried about the peaceful co-living of human beings in society (Pravrutti). He encourages Pravrutti by giving gift of heaven.

He discourages people in Nivrutti and in spite of that if some strong devotee aspires Him only, He allows the soul to be with Him in His divine service. Even the fruit in Nivrutti is only service but in Pravrutti the fruit is heaven. Sri Satya Sai Baba always tried to establish Pravrutti through His speeches and this shows the divine nature of God in Him. Rama and Krishna always tried to establish justice in Pravrutti through continuous efforts like killing evil demons. Rama was hiding Himself by dense ignorance and never gave opportunity even to recognize Him as God. Krishna left Gopikas forever and discouraged Nivrutti.

If you try to make somebody to love you, you are the biggest fool. Real love comes spontaneously and grows tremendously in spite of your terrible opposition. If you try to generate and develop love in somebody’s heart, such love is not true. How can you advertise about the process of loving you and the consequent gifts to be given by you? If somebody loves you, even if you discourage it by showing loss and misery, if still that soul is loving you prepared for loss and misery, that is the real love. Shiva in disguise discouraged Parvati about her love to Him in several ways. Therefore, God is always for establishing Pravrutti in the society, since it is the issue of love between souls and He is not involved in it. He never tries for Nivrutti because it is the issue of love of souls towards Him.